Digital Content Portfolio
Kendall Casas
Professional Writing Examples
The links below are examples of my professional writing for various different businesses. These articles have contributed to substantial increase in online traffic, online conversions, and sales. In a single quarter, traffic increased by 49% due to my content marketing and search engine optimized articles online.
Excerpts of my Original Work
Below are short excerpts from my original work. These works include: Screenplays, Content Marketing Blog Posts, Journalistic Articles, Original Creative Short Stories, Original Creative prose, and Research Papers. These are only excerpts, however the full pieces are available upon request.
This script was written to advertise weekly webinars offered by LeadPropeller.com. The script is fun, engaging, and gets the message across while still being in-line with branding. The finished commercial (produced and edited by me) can be seen in the attached link.
This excerpt from my senior screenplay is at the dramatic climax of my feature length. In this scene, the father/daughter dynamic of the two main characters is put to the test when Booker's secret is exposed.
This excerpt was later featured in the Non-Fiction Publications at the University of Texas at San Antonio. This creative non-fiction is a personal narrative of a break-up, combining self deprecating humor and anecdotes to make the material relatable and engaging.
This is the final draft of a customer highlight article featured on Blog.LeadPropeller.com. The purpose of these articles is to drive sales of the product, show the success of the features and programs offered, and provide customers with reliable SEO backlinks that their business was featured on. This is one of the most successful content marketing strategies at LeadPropeller.com
This is an excerpt from my award winning creative fiction short titled "The Life of The Mountain". This piece won in the UTSA College of Liberal Fine Arts Conference in the spring of 2015. The piece is a short prose that deals with existential themes through an analogous mountain.
This is the second draft of an online journal article written when I worked for the UTSA Modern Language Department's Media Lab. I was sent to report and cover the importance of translation and interpretation in today's changing linguistics world.